Strategic Guidance to Help Clients Clarify Their Vision and Path Forward
Advisory Services
We've never met an organization that can cut its way to growth. Identifying and capitalizing on opportunities for intelligent and profitable expansion can be best accomplished via a relationship-centric approach.
David Nour's Advisory Services leverages Strategy Visualization, Relationship Economics®, and Co-Creation to help clients create and nurture the conditions necessary for sustainable and highly differentiated revenue enhancements.
Clarify, Communicate, and Cascade a Powerful Story
Most strategic initiatives are unnecessarily overcomplicated. Many leaders wrongfully believe that the weight of their PowerPoint presentation will equate to its perceived value. We believe if you confuse, you will lose.
For the past decade, Nour has helped hundreds of global clients simplify the desired strategic outcomes of their key initiatives, communicate them more succinctly, and visualize the essence of their stories for a profoundly more impactful consumption by their target audiences. Simple, Easy, Fast - Simple to understand, easy to internalize, and fast to act on will move every initiative from conceptual to value creation.
Nour's Strategy Visualization process begins with a thorough understanding of your initiatives, target audience, and desired strategic outcomes - what do you want them to think, feel, or do differently? By synthesizing the essence of your efforts, we help every client create unparalleled clarity. Through an interactive process, we jointly strategize, conceptualize, and design a compelling story clearly understood by your target audience.
The ultimate launch, any extension or expansion of your story, heavily depends on its ability to cascade throughout your organization. Think of this important phase as "relationship enablement" to help propagate a consistent message to a broad audience of stakeholders.
1. Strategy Visualization
2. Account-Based Relationships
Focusing on Fewer, More Meaningful, Value-Based Relationships
Account-Based Relationships (ABR) refers to a strategic approach in market-facing revenue growth where the organization tailors its enterprise efforts to engage and influence high-value accounts. This approach contrasts the current spray-and-pray method of casting a wide net to attract a large number of prospects.
Based on the success of David Nour's best-selling book Relationship Economics®, 3rd Edition (Wiley, 2023), the Strategic Relationship Plan Blueprint extends individual relationship development best practices throughout a target high-value account with a strong focus on generating significant revenue through strategic importance. Each target account relationship receives personalized engagement strategies highly relevant to the specific needs, challenges, and nuances of that account.
The Nour Group ABR methodology focuses on target accounts where personalized engagements and cross-functional collaboration can create long-term, transformational relationships rather than quick transactions. Our data-driven strategy, when combined with customized solutions and measurable ROI, creates a high level of engagement and strategic growth while building a defensible moat.
3. Co-Creating Net New Value
Collaborative Innovation and Collective Problem Solving
Co-creation is a business strategy where two or more stakeholders (customers, suppliers, partners, etc) work together to create net new value. In this highly engaging approach, all participants contribute their unique ideas, complementary skills, and deep subject matter expertise to iterate, innovate, or disrupt their current market with new products, services, or solutions.
Based on the success of David Nour's best-selling book Co-Create (St. Martin's Press, 2017), the Co-Create Canvas aligns executive sponsors, respective strategists, and tactical execution teams around a common vision, mission, or enemy. Through three (3) distinct phases and ten (10) pragmatic steps, various stakeholder groups bridge their past impact and situational awareness to identify market gaps and potential and strategic differentiators with the relationships that will lead to new desired value creation impact.
Nour's Co-Create methodology focuses on a fundamentally innovative collaboration between diverse groups of stakeholders, each bringing their unique perspectives, knowledge, and experiences. Unlike traditional business models, where companies may create value in isolation and then offer it to their markets, co-creation emphasizes mutual value creation amongst all involved parties. Requiring active engagement, open dialogue, brainstorming sessions, and workshops, and using digital platforms, stakeholders pool their innovation and creativity, which leads to unique products, services, and solutions.
Who Do We Work With?
In short... companies, industry associations, and academic forums interested in relationship-centric growth strategies. We extensively customize each speaking engagement for our clients' event themes, unique audiences, and desired strategic outcomes.
